When Double Good began, my focus was just to keep it afloat and find the right market niche. Now, 28 years later, we’ve achieved consistent growth through a focus on impact. Double Good is a tech-powered fundraising platform, helping schools and community groups raise money through gourmet popcorn sales. It’s simple: no inventory, no cash handling, and organizations keep 50% of sales revenue.
We’ve appeared on the Inc. 5000 list 18 times and received Inc.’s Legacy Award. Growth for us is a byproduct of purposeful impact, reinvention, and long-term vision. Our core purpose is to “Create Joy,” both for our customers and within our company. This means ensuring that our team engages in fulfilling work, aligned with our mission of impactful fundraising.
Significant growth moments came through reinventing our business to focus solely on fundraising. A pivotal change occurred when we left big retail, refocusing on fundraising initiatives inspired by heartfelt customer stories. Emphasizing impact, we committed 50% of non-fundraising sales to the Double Good Kid’s Foundation.
Growth isn’t my primary goal; impact is. By building a solid team committed to our values, we aim to uphold our mission and allow Double Good to thrive independently, ensuring lasting joy and impact.